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Saturday, 19 April 2014

SBI PO Marketing Awareness Model Practice Paper set 1



In this post we are sharing Business & Marketing Awareness Model Practice Paper for your SBI Po exam. Please Share this with everyone. 

Q.1. Market expansion means-
(1) Hiring more staff
(2) Buying more products
(3) firing more staff
(4) Buying more companies
(5) None of these

Q.2. Effective marketing helps in-
(1) Developing new products
(2) Creating a competitive environment
(3) Building demand for product
(4) All of these
(5) None of these

Q.3. A good seller should have the following qualities-
(1) Developing the work
(2) Submissive
(3) Sympathy
(4) All of these
(5) None of these

Q.4. One of the following is a target for the marketing of internet banking-
(1) All the customers
(2) All the educated customers
(3) All the computer educated customers
(4) Only creditors
(5) None of these

Q.5. Planned cost service means-
(1) costly products
(2) extra profit on the same cost
(3) extra work by seller
(4) all of these
(5) None of these

Q.6. Rural marketing is not required because-
(1) Rural people do not understand marketing
(2) It is not practical from the cost point of view
(3) It is sheer wastage of time
(4) All of these
(5) None of these

Q.7. In Consumer behavior ‘Perception is a process through which-
(1) a consumer make ultimate purchasing
(2) a consumer is satisfied
(3) a consumer’s mind receives, organizes and interprets physical time
(4) Both 1 and 2
(5) All of the above

Q.8. Sale forecast implies-
(1) an estimate of the maximum possible sales opportunities present in a particular market segment.
(2) an estimate of sales, in physical units, in a future period
(3) Estimating the number of sales person required to sell a product.
(4) Both 1 and 2
(5) Neither 1 nor 2

Q.9. Advertising for…………. is not allowed on T.V.
(1) Liquor (2) Cigrattes
(3) Both 1 and 2 (4) Soaps
(5) None of these

Q.10. Entrepreneurs find direct marketing attractive because of -
(1) Investment is low
(2) It doesn’t required specialized skills
(3) Returns are quick
(4) All of above
(5) None of these

Q.11. A theory states that no matter how efficiently goods/service are produced, if they cannot be delivered to the customer in the quickest possible time it is vain-this theory is called-
(1) Quickest the best
(2) Instant service
(3) Service on time
(4) Timely effort
(5) Matter theory

Q.12. Demonstration is an exercises to-
(1) attractively pack and display the goods
(2) Prove the characteristic of the product
(3) Both 1 and 2
(4) Window shop
(5) Neither 1 nor 2

Q.13. In selling “Consumption” is the ultimate goal of the sales while a marketer-
(1) Identifies consumer needs and wants.
(2) Develop an appropriate product/service to attain customer satisfaction.
(3) Accomplish organizational goals through integrated marketing approach
(4) all of the above.
(5) None of these

Q.14. ‘Casual’ research is basically concerned with-
(1) Establishing cause and effort relationship
(2) Arriving at a forecast or prediction of interest.
(3) measuring and estimating the frequencies with which of things occur
(4) all of above
(5) None of these

Q.15. A method in which brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in same category is called-
(1) Brand goodwill method
(2) price premium method
(3) Production method
(3) Both 1 and 2
(4) Neither 1 nor 2

Q.16. Bank Marketing means-
(1) Selling of Banks
(2) Merger of Banks
(3) Selling bank’s products and services
(4) None of these
(5) All of these

Q.17. Credit cards are used for-
(1) Cash withdrawals
(2) Purchase of air tickets
(3) Purchase of consumable items from retail outlets
(4) all of these
(5) None of these

Q.18. Home loans are granted to-
(1) Individuals
(2) Institutions
(3) Builders
(4) all of these
(5) None of these

Q.19. ATMs are-
(1) Branches of Banks
(2) Manned counters of Banks
(3) Unmanned cash dispensers
(4) All of these
(5) None of these

Q.20. Relationship selling means-
(1) Preparing a list of relatives
(2) Cross selling
(3) Selling to relatives
(4) Selling to strangers
(5) Telemarketing

Q.21. Proper pricing is needed for-
(1) Extra charges of extra services
(2) Levy of VAT
(3) Good customer services
(4) Putting burden on the customers
(5) Depositing money in bank.

Q.22. The abbreviation ISP stands for-
(1) International Spy Project
(2) Indian Social Planning
(3) Initial Service Provider
(4) Internet Service Provider
(5) None of these

Q.23. ESOP stand for-
(1) Efficient Service of Promises
(2) Effective System of Projects
(3) Employee Stock Option Plan
(4) Essential Security of Project
(5) Equity Stock Option Plan

Q.24. The balance sheet of an organization gives information regarding-
(1) Result of operations for a particular Period
(2) The financial position as on a particular date
(3) The operating efficiency of a firm.
(4) Financial position during a particular period
(5) All of the above

Q.25. The advantage of telephone interview are-
(1) Relatively low cost per interview
(2) Good for reaching important people who are inaccessible
(3) Securing Co-operation which is not always possible
(4) All of these
(5) Both 1 & 2

Q.26. The best advertisement is-
(1) Glow sign boards
(2) On internet
(3) TV media
(4) Print media
(5) A satisfied Customer

Q.27. Acid Test of a brand is-
(1) Brand preference
(2) Brand awareness
(3) Brand loyalty
(4) Brand equity
(5) Band acceptability

Q.28. In banks loans and advances are considered as-
(1) Assets
(2) liabilities
(3) Resources
(4) cause of expenditure
(5) None of these

Q.29. In the context of globalization, BPO means-
(1) British Petroleum Organization
(2) British Passport Office
(3) Business Process Outsourcing
(4) Business Process Orientation
(5) All of the above

Q.30. Modern method of marketing include-
(1) Publicity on the net
(2) Advertisement on the net
(3) Soliciting business through e-mails
(4) Both 1 and 2
(5) All of the above

Q.31. For effective marketing the salesmen should have which of these qualities-
(1) Creativity
(2) Team spirit
(3) Motivation
(4) Effective communication skill
(5) All of these

Q.32. Market Research is needed for-
(1) Deciding the market area
(2) Deciding the right-product to be sold.
(3) Making proper marketing decisions
(4) Deciding right time to sell
(5) All of these

Q.33. Which of the following statement is true-
(1) Marketing makes the company to go into loss due to higher expense
(2) Marketing is not required in profitmaking companies
(3) Marketing sharpens the mind of the employees
(4) Marketing is wastage of time.
(5) All of these

Q.34. Marketing plan helps in-
(1) Better lead generation
(2) Better systems
(3) Better results
(4) Better customer service
(5) All of the above

Q.35. Motivation means-
(1) Inspiring employees to perform better
(2) Better communication skills
(3) Sales coaching
(4) Market research
(5) None of these

Q.36. In a Marketing process in today’s world-
(1) Only standard products are sold
(2) The seller needs to have product knowledge
(3) The seller should ensure customer satisfaction
(4) Only quantum of sales matters.
(5) All of these

Q.37. Sale forecasting involves-
(1) Sales planning
(2) sales pricing
(3) Distribution channel
(4) Consumer Tastes
(5) All of these

Q.38. In addition to product , price, promotion, the augmented marketing mix for services include all of the following EXCEPT;
(1) People
(2) Packaging
(3) Process
(4) Physical evidence
(5) Both 1 and 2

Q.39. Dumping relates to the sale of-
(1) Products in foreign markets that cannot be sold in the home market
(2) Products discontinued in the home market sold to a foreign market
(3) Production in foreign markets that cannot pass safety standards in the home market
(4) None of these
(5) All of these

Q.40. The following does not represent a market situation-
(1) A bank run dispensary located in its, staff quarters.
(2) A fund raising charity show for the members of an NGO
(3) A meditation camp of a religious organization concluded for its members.
(4) A stall distributing Kada Prasad in a Gurudwara
(5) All of these

Answers:-

Q.1.(5) Q.11.(2) Q.21.(3) Q.31.(5)
Q.2.(4) Q.12.(2) Q.22.(4) Q.32.(5)
Q.3.(4) Q.13.(4) Q.23.(3) Q.33.(3)
Q.4.(3) Q.14.(1) Q.24.(2) Q.34.(5)
Q.5.(2) Q.15.(2) Q.25.(5) Q.35.(1)
Q.6.(5) Q.16.(3) Q.26.(5) Q.36.(3)
Q.7.(3) Q.17.(4) Q.27.(3) Q.37.(5)
Q.8.(4) Q.18.(1) Q.28.(1) Q.38.(2)
Q.9.(2) Q.19.(3) Q.29.(3) Q.39.(2)
Q.10.(4) Q.20.(2) Q.30.(5) Q.40.(4)

Definition of different RBI Rates

Base Rate - 

It is the minimum rate of interest that an individual bank is allowed to charge from its customers. Unless mandated by the government, RBI rule stipulates that no bank can offer loans at a rate lower than Base Rate to any of its customers. Your home loan will always be equal to or more than the Base Rate but never lower than Base Rate.

Bank Rate -

 This is the rate (long term) at which central bank (RBI) lends money to other banks or financial institutions. If the bank rate goes up, long-term interest rates also tend to move up, and vice-versa. When bank rate is hiked, banks hike their own lending rates.

Repo rate -

Repo (Repurchase) rate also known as the benchmark interest rate is the rate at which the RBI lends money to the banks for a short term. When the repo rate increases, borrowing from RBI becomes more expensive. If RBI wants to make it more expensive for the banks to borrow money, it increases the repo rate similarly, if it wants to make it cheaper for banks to borrow money it reduces the repo rate.

Reverse Repo rate is the short term borrowing rate at which banks park their short-term excess liquidity with the RBI. The RBI uses this tool when it feels there is too much money floating in the banking system. An increase in the reverse repo rate means that the RBI will borrow money from the banks at a higher rate of interest. As a result, banks prefer to keep their money with the RBI instead of lending it.

Repo Rate signifies the rate at which liquidity is injected in the banking system by RBI, whereas Reverse Repo rate signifies the rate at which the central bank absorbs liquidity from the banks.

CRR – Cash Reserve Ratio - 

Banks in India are required to hold a certain proportion of their deposits in the form of cash. However Banks don’t hold these as cash with themselves, they deposit such cash(aka currency chests) with Reserve Bank of India , which is considered as equivalent to holding cash with themselves. This minimum ratio (that is the part of the total deposits to be held as cash) is stipulated by the RBI and is known as the CRR or Cash Reserve Ratio.

When a bank’s deposits increase by Rs100, and if the cash reserve ratio is 9%, the banks will have to hold Rs 9 with RBI and the bank will be able to use only Rs 91 for investments and lending, credit purpose. Therefore, higher the ratio, the lower is the amount that banks will be able to use for lending and investment. This power of RBI to reduce the lendable amount by increasing the CRR, makes it an instrument in the hands of a central bank through which it can control the amount that banks lend. Thus, it is a tool used by RBI to control liquidity in the banking system.

SLR – Statutory Liquidity Ratio -

 Every bank is required to maintain at the close of business every day, a minimum proportion of their Net Demand and Time Liabilities as liquid assets in the form of cash, gold and un-encumbered approved securities. The ratio of liquid assets to demand and time liabilities is known as Statutory Liquidity Ratio (SLR). RBI is empowered to increase this ratio up to 40%. An increase in SLR also restricts the bank’s leverage position to pump more money into the economy.

Call Rate - Inter bank borrowing rate – 

Interest Rate paid by the banks for lending and borrowing funds needed for daily use. After Lehman Brothers went bankrupt Call Rate skyrocketed to such an insane level that banks stopped lending to other banks

Financial Inclusion- SBI PO 2014 General Awareness

Financial Inclusion

Financial inclusion or inclusive Financing is the delivery of financial service at affordable costs to sections of disadvantaged and low income segments of society. Or we can say that financial inclusion may be defined as the process of ensuring access to Financial Inclusion in timely and adequate Credit when needed by vulnerable groups such as weaker sections and low income groups at an affordable cost.

   Unrestrained access to public goods and services is the sine qua of an open and efficient society. It is argued that as banking services are in the nature of public good it is essential that availability of banking services and payment services to the nature of public good it is essential that availability of banking and payment services to the entire population without discrimination should be the prime objective of public policy. The term Financial inclusion has gained importance since the early 2000s and is a Result of findings about Financial inclusion and it direct correlation to poverty. Financial inclusion is now a common objective for many central banks among the Developing nations
Financial inclusion offers people the following things……

1. Access to Financial Markets
2. Access to Credit Markets
3. Financial Literacy

Objectives of Financial inclusion

1. Access at a reasonable cost for all households and enterprises to the range of Financial services for which they bankable including savings , short and long term credit , leasing and factoring , mortgages , insurance , pensions, payment, local money Transfers and international remittances.

2. Sound institutions guided by appropriate internal management systems, industry performance standards and performance monitoring by the market as well as sound prudential regulation wherever required.

3. Financial and institutional sustainability as a means of providing access to Financial services over time.

4. Multiple providers of financial services wherever feasible so as to bring cost effective and a wide variety of alternatives to customers. Financially excluded sections largely comprise of the following Activities:-
1. Marginal farmers
2. Landless labourers
3. Oral lessees
4. Self Employed and unorganized sector enterprises
5. Urban slum dwellers
6. Migrants
7. Ethnic minorities and society excluded groups
8. Senior citizens
9. Women

Benefits of inclusive financial growth

The benefits of inclusive financial growth can be described :-

1. Growth with equity:- In the path of becoming super power we the Indians need to achieve the growth of our country with equality. It is provided by inclusive finance.


2. Getting rid of poverty:- To remove poverty from the Indian context everybody will have to be given access to formal Financial services. Because if they borrow loans for business or Education or any other purpose then that will pave the way for their Development.

3. Financial transactions made easy:- Inclusive finance will provide banking related Financial transactions in an easy and speedy way.

4. Safe savings along with Financial services:- People will have safe savings along with other allied services like insurance cover, entrepreneurial loans payment and settlement facility etc.

5. Increasing National income:- boosting business opportunities will definitely increase GDP that will be reflected in our National income growth.

6. Becoming global player:- Financial access will attract global market players to our country that would Result in increased Employment and business opportunities.

SBI Exam 2014- Important GK Questions and Answers


1. What is the Full form of PIN?
Answer. Postal Index Number
2. When did the Pin system Started in India?
Answer. 1972
3. Which is the first Indian post office outside Indian Territory?
Answer. Post office at Dakshin Gangotri in Antarctica (1983)
4. When did the speed post service started in India?
Answer. 1986
5. Which Governor General found Telegraph and Postal systems?
Answer. Lord Dalhousie
6. When did the first General Post Office opened in India?
Answer. 1774 (Kolkata)
7. Which is the first postage stamp of India?
Answer. Sinde Dawk (1852)
8. World Postal Day is observed in:
Answer. October 9
9. Indian Postal Day is observed in:
Answer. October 10
10. Where is the highest post office in the world situated?
Answer. Hikkim (Himachal Pradesh)
11. When did Universal Postal Union founded?
Answer. 1874
12. In which year Money Order system introduced in India?
Answer. 1880
13. In which year Postal Life Insurance started in India?
Answer. 1884
14. Where is postal staff college situated?
Answer. Ghaziabad (UP)
15. Who was the first Minister of Communication of India?
Answer. C.R.K Kidwai
16. Who is the author of Meghdootam?
Answer. Kalidasa
17. How many electrons does hydrogen have?
Answer. One
18. What is the international standard unit for measurement of Temperature?
Answer. Kelvin
19. What is the currency of Bangladesh?
Answer. Taka
20. Amartya Sen was awarded Nobel Prize for his contribution in:
Answer. Economics

Friday, 11 April 2014

TYPES OF CHEQUE

TYPES OF CHEQUE

1. Order Cheque : A cheque which is payable to a particular person or his order is called an order cheque.

2. Bearer Cheque : A cheque which is payable to a person whosoever bears, is called bearer cheque.

3. Blank Cheque : A cheque on which the drawer puts his signature and leaves all other columns blank is called a blank cheque.

4. Stale Cheque : The cheque which is more than three months old is a stale cheque.

5. Multilated Cheque : If a cheque is torn into two or more pieces, it is termed as mutilated cheque.

6. Post Dated Cheque : If a cheque bears a date later than the date of issue, it is termed as post dated cheque.

7. Open Cheque : A cheque which has not been crossed is called an open cheque. Even if a cheque is crossed and subsequently the drawer has cancelled the crossing at the request of the payee and affixes his full signature with the words “crossing cancelled pay cash”, it becomes an open cheque.

8. Crossed Cheque : A cheque which carries too parallel transverse lines across the face of the cheque with or without the words “I and co”, is said to be crossed.

9. Gift Cheques : Gift cheques are used for offering presentations on occasions like birthday, weddings and such other situations. It is available in various denominations.

10. Traveller’s Cheques : It is an instrument issued by a bank for remittance of money from one place to another.